Week 05

September 30, 2011
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What is a “site map?”

  • A site map is a chart that lists in a short but detailed form the flow of the sites navigation and pages.

What are the two types of naming conventions that are addressed in the book?

  • HTML naming and numerical (organizational) naming.

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Week 04

September 30, 2011
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What are the “three views” discussed in the book involving the content of the site.  And what are the differences between the three views?

  • Content, site, and page-view. Content view addresses content and auditing it. Site applies to site mapping, site structure, and the current organization. Page view focuses on naming, labeling, and navigation.

What is a “content audit?”

  • A content audit is reviewing and evaluating the content that currently exists on the site and deciding what to keep and what to get rid of for the redesign.

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Week 02

September 30, 2011
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What are the differences between a Formal and an Informal Industry Analysis?

  • Some difference between formal and informal industry analysis include: a team of marketing pros vs. some web team members working on the user experience, a book sized report vs. a 5-20 page report, and a budget variation of $20k and up vs. lunch to $20k.

Name a few of the features you might look for when you are doing a Competitive Analysis.

  • Functionality, Content, Graphics, Media

What are the three main areas for rating when evaluating for a Competitive Analysis?

  • Overall experience, functionality, look and feel.

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Week 1

September 11, 2011
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Core Design Process
How many phases are part of the Core Process and what are they?

  • The Core Process is made up of five phases: Defining the Project, Developing Site Structure, Designing a Visual Interface, Building & Integrating, and Launching.

What is “Scope Creep” and how can you prepare for it?

  • Scope creep is when  a project can go from something set to something much bigger because of little things and small changes that can quickly become big. You can avoid things like this by explaining the term to your client and how it can affect their expect completion time as well as budget.

What are the two ways to combat content delay?

  • You can combat content delay by preparing a content delivery plan to outline content due dates to stay on schedule or to hire a content manager to stay on top of the delivery process.

What does the “QA” in QA testing stand for?

  • Quality Assurance

What do the authors mean when they refer to “Smart Design?”

  • Smart design means designing to the users needs and environment and considering functionality and loading time. Instead of being focused on the designers feel it focuses on the experience for the user.

Gathering Information
What does the word “Discovery” refer to?

  • Discovery  is the information gathering portion of the process. It is essential to find out the clients target audience, business, and industry.

Give me a couple examples of “good client” attributes and “red flag client” warning signs.

  • Good client attributes include: clear answers on their survey, part of the solution instead of the problem, and gives approvals in good time. Red flag client attributes include: small budget/swift deadline, is indecisive, and can’t provide proper approvals.

Understanding your Audience
What is an audience profile? What is another name for it?

  • An audience profile, also know as a persona, is a quick overview of what kind of user a typical visitor is.

Name some of the things you need to analyze when determining an audience’s capabilities?

  • Among things to analyze to determine your audience capabilities included are technical capabilities like what screen resolutions they use, what kinds of bandwidth are they comfortable with, and what kind of plug ins and connections they’re working with.

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